In these pages are the tools needed to sell your home yourself, and save thousands of dollars in commission costs in the process.
“I read the kit cover to cover, and found it to be comprehensive, complete, and foolproof. For realtors it is a useful tool to teach clients. And for those that are “do-it-yourselfers” it is a complete outline of the necessary steps to market your home!!.”
D. Pearl Senior Loan Officer, Prestige Home Mortgage LLC, Owings Mills, MD
WHAT YOU’LL LEARN FROM OUR KIT
- PRICING – Use facts to price, not opinions. Prepare your own CMA.
- MARKETING – Marketing can be expensive but is necessary. You’ll learn where to spend your dollars for maximum exposure, how to write ads, Internet links, and more!!!
- STAGING – This one secret could save you $5000.00 ( make your home show like a model )
- FINANCING – Create different financing packages to “entice” & help the buyers.
- QUALIFYING – Step-by-step worksheets to qualify prospects. Learn the proper questions to ask without feeling too “pushy”. How to stay in control of the important process, which is critical! What good is a sale if the financing does not go through? Foolproof the process.
- NEGOTIATING – Learn how to negotiate just as a neutral party would. Sometimes being too close to the situation without these techniques could cost you thousands.
- SAFETY- You owe it to your loved ones to be careful!!! All the savings in the world are not worth your loved ones – or your own – personal safety. Use checklist of precautions at all times. The professional criminals don’t look obvious. ( READ AND BE SAFE!!! )
- HOW TO DEFY THE CRITICS – Critics have said that it’s difficult to sell your home on your own. Using the techniques, information, forms, and professional guidance from a real estate pro – you too, can sell your own home and save thousands!!!
- BUZZ WORDS – Don’t blow it!!! – What and how you say something can make the difference between success and failure. Learn what “not to say” as well as “what to say.”
- SETTLEMENT – Okay, so you’ve sold your home. The contract is ratified. Now learn how to complete the transaction and make it to the settlement/closing table. Avert snags with home inspections and many other potential deal-breakers that may pop up if you’re not prepared. Discover what hidden fees may arise that you don’t have to pay. And so much more!!
The For Sale by Owner Workshop Kit is a “HOW TO” kit designed to give you the skills and tools needed to SELL YOUR HOME and save THOUSANDS OF DOLLARS!!! Yes, there are proven skills and tools! Why re-invent the wheel? Mistakes are costly! You do not have to learn by trial and error. Receive this dynamic workshop kit and learn how YOU TOO CAN SELL YOUR HOME !!! AND SAVE THOUSANDS !!!
“This book, by real estate leader, Nathalie Mullinix, is outstanding for anyone wanting to sell their own home. Detailed, clear, orderly and easy to put into action. I don’t know how any workbook could be any better. It exudes enthusiasm and gives the user confidence.”
Chuck Mills, CEO Interactive Leadership Concepts Kailua, Hawaii
A Brief Background of the Author:
.” With the world becoming smaller via the Internet and modern technologies, it is imperative to plan well into the future. Customer and client needs will change drastically, and we expect to make the transition as smooth and efficient as possible.” (Nathalie Mullinix 1996).
In 1994, 3 years after the Gulf War Nathalie and her agents within the company in Maryland met many sellers who could not afford to use an agent even if they wanted to. Prices had declined somewhat – She thought “we do not want to become a discount brokerage, yet should be able to help these people.” Nathalie created a “real estate menu.” The menu has now become a way of the future.
About our founder
Nathalie Mullinix averaged over $80 million a year in sales,Selling over a billion of real estate, residential and commercial, land projects and more prior to stepping back to focus more on building our REALTY UNIVERSAL Membership Network. Licensed since 1985, she sold more than $12 million a year by her third year in business. Nathalie was with Remax in 1989 – won an award for being top 1% (the requirements for this award was to gross over $100,000 in commissions – she did this in 3 months) Still actively selling, consulting selectively, advising those who are in our programs. Brought the programs to Hawaii in 2000- coming out #1 in the state two years in a row. Nathalie still actively sells and consults selectively assisting where there is a need within our programs.
REALTY UNIVERSAL® offers services to agents/brokers, sellers and buyers worldwide including, but not limited to, fee for service, flat fee, and full service, consulting, training, tele-seminars, coaching, referrals and more!!! This is done through our Real Estate Menu Systems® with affiliates and members.
To learn more and for information on this concept, check out our site and request information
PROBLEMS WE’VE SEEN SELLING YOUR HOME AS A FOR SALE BY OWNER:
SAVING THE COMMISSION: Homeowners often attempt to sell their own home to avoid payment of commission. This generally does not happen. Buyers usually have knowledge of the real estate market and assume that a home being sold by the owner is intentionally overpriced so that if the owner ultimately decides to seek the aid of a professional real estate agent, he or she will still net the amount being sought. Therefore, the buyer will make an offer less the commission and the homeowner will net less as if a broker had sold the house with the seller paying the commission.
UNDERPRICING: Homeowners are often not as familiar with the real estate market as professional brokers, and as a result under price their home and net less money than they could have.
ADVERTISING EXPOSURE: While the owner is advertising only one home, a broker is advertising many. Brokers can provide information on a house to buyer’s looking at other houses, thus increasing advertising exposure. 80% of buyers will come in contact with a real estate agent or broker. If the agent is good at their profession, they will know the right questions to ask to hook the customer or client. This isn’t really hooking it is showing the buyer or seller why it is to their benefit to work exclusively with a realtor.
HOME SELLING EXPERIENCE: A broker is trained and experienced in showing homes, presenting benefits to justify cost, and overcoming the buyer’s objections.
QUALIFYING BUYERS: Brokers ascertain whether or not a prospective buyer is financially able to buy a home before showing it. A homeowner does not typically have access to the resources to qualify buyers.
NOT AT HOME PROBLEM: A real estate agent can provide access to a home at the buyers convenience, whereas an owner selling his or her own home can only show the home when they are available to make an appointment.
ACCESS BY STRANGER: The For Sale by Owner sign is an invitation to prospective thieves to case a house.
HANDLING OBJECTIONS: Agents or brokers are experienced in handling the objections of a prospective buyer in an effective and professional manner. They have more experience and many offer other options that will assist to close the deal.
PERSONAL PRIDE: Brokers can present a home objectively, whereas owners are often far from objective about their one home. A broker, as an outsider, can put himself or herself in the perspective of the buyer and communicate more effectively. Buyers will not be as open in their opinions of the home with the seller as they will with agents. Sellers may feel that they are being too pushy when the right question or solution could close the deal.
THE URGENT SITUATION: When the time in which a home must be sold is finite, it is wise to consult a professional to be certain that the home sells quickly and is marketed properly to attain the maximum selling price.
FOLLOW UP SYSTEM: Homes often sell on the second contact with a buyer. Agents or brokers follow up effectively and do not lower their resistance as much as the homeowner might, avoiding selling for a lower price.
PURCHASER NEGOTIATIONS: Brokers are more effective negotiators as impersonal go-betweens, and are less likely to lose the prospective buyer in this critical stage.
LEGAL CONTRACT: Agents and brokers are trained to create legal s that insure final closings. A broker or agent can create a sound contract, which is harder for the buyer to breach. Typically, the contracts that agents and brokers use are created by real estate attorneys concerning many situations to bind the parties. Also, different counties or jurisdictions may have additional laws needing additional addendums.
FINANCIAL PROBLEMS: When a broker arranges financing, he or she is in a better position to obtain a more favorable loan for the buyer by placing loans through several lending institutions. In addition the broker may obtain a more reasonable discount point quote for the seller in cases of refinancing. This alone often makes up for commission costs.